INSIGHTS ON MODERN
B2B MARKETING
​On the cutting edge of B2B, and not a moment too soon.
ARTICLES AND COLUMNS
“Daring is the price at which you must possess the world. Account-based CTV is the price to possess the buying committee of your in-market accounts.“
Plinius
“When buyers’ thoughts, like shadows, softly play,
Intent doth weave its tale through silent signs.
Thus, we, with purpose, shape our focused way,
And claim the prize where data’s truth aligns.“
The Sweet Swan of Avon
“Whether ’tis nobler to nurture leads en masse or to focus on accounts most worthy of our targeting.“
The Bard
ABOUT
We're abuzz with chatter about the future of B2B marketing and account-based shenanigans. Unbundled ABM is a spot where real-life smarties mull over all the complicated bits, an uncompromising look at the state of play, a helluva read for anyone with a nose for the latest in B2B marketing wizardry.
FOLLOW US ON LINKEDIN!
The easiest way for you to keep up with new articles.